Emerson Climate Technologies

Facebook: Winner

Campaign: Painted Copeland Scroll Compressor program

Emerson Climate Technologies celebrated two milestones in 2012: 25 years in business and the shipment of the 100 millionth Copeland Scroll compressor, a product that has become a standard in commercial refrigeration and home air conditioning.

There was cause to celebrate, but how do you get people excited about a torpedo-shaped device that's buried in the innards of a big machine?

How about a contest? Emerson challenged each of its eight Copeland Scroll manufacturing facilities to turn a compressor into a work of art representing its region of the world. A Facebook page was designed where employees, trade schools, community partners and customers could vote for their favorite creation.

Emerson Climate hoped the campaign would generate 1,000 votes. It was off by 134,000. Enthusiasm was so high that more than 10,000 votes were coming in daily as the contest neared its close.