Campaign: JCK Pinterest
As an online directory and product-sourcing hub serving the jewelry industry, JCK Marketplace is all about helping its customers choose products that look good. Pinterest was a natural gathering spot.
With such board titles as Lemon Zest, Midnight in Paris, Pink and Poppy Red, JCK speaks the language of its customers. Images are all about fashionable trends, popular items and seasonal must-haves. There's even a Happy Hour board that speaks to the evening cocktail hours that many jewelry retailers stage to attract customers. It's full of drink recipes and decorative cocktail rings that its customers might want to carry.
With almost 60 boards and 2,700 pins, curator Brittany Siminitz has maintained an active presence. That's paid off in nearly ninefold growth in Pinterest followers in the past year. The platform is now among the top five sources of referral traffic to JCK's website.