Deltek Inc.

Integrated Technology Runner-up

Campaign: Connect More

You don't see many campaigns that use as many outlets as Deltek did to promote its Insight 2012 user conference. To drive awareness and registrations—and deliver updates to nonattendees—the company employed Facebook, Twitter, LinkedIn, SlideShare, YouTube and Instagram.

Facebook was the hub for photos and updates. Twitter hashtags #Insight2012 and #BestofInsight generated more interactions than any other social channel. A LinkedIn group hosted conversation before and after the event. The best presentations from previous conferences were plucked from the archive and a new one posted each day on SlideShare leading up to the event.

YouTube brought prospective attendees videos from past conferences, and Deltek partnered with InstaPrint to print on-site photos uploaded to Instagram with the #Insight2012 hashtag.

The campaign generated about 700 new Twitter followers and 900 tweets. YouTube videos were watched more than 10,000 times, and Deltek added 1, 000 followers to its LinkedIn company page.