San Francisco—Salesforce.com Inc. has introduced a new product, Service Cloud Mobile, to enable customer service reps to reach out to customers on mobile devices.

The new service allows service reps to connect with customers via a "shared Web experience" via a browser, guiding customers together through forms and transactions, the setting up of accounts or the resolving of issues, the company said in a statement. An additional chat feature provides another method of linking service agents with users via mobile devices.

Service Cloud Mobile is available on Amazon's Kindle tablet, mobile devices powered by the Android operation system, and Apple Inc.'s iPad and iPhone, the company said.