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SOCIAL MEDIA MARKETING

 

UBM launches online community for pharmaceutical pros

February 25, 2013 - 12:16 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    New York—UBM DeusM and UBM Live have launched PharmaEvolution.com, an online community targeted to professionals in the pharmaceutical industry.

    The website will host technical articles, best practices content, chat, self-assessment tools and webcasts to help professionals in pharmaceutical research and development, manufacturing, supply chain management and quality control.

    “For pharmaceutical professionals , there's an enormous pressure to innovate and manufacture more efficiently, with fewer resources, all while improving product safety and quality,” said Agnes Shanley, editor of PharmaEvolution.com, in a statement.

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