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B2B ADVERTISING

 

FedEx launches NASCAR-themed campaign

February 22, 2013 - 2:16 pm EDT
   
 
   
 
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    		•

    New York—FedEx Corp. is debuting a NASCAR-themed online campaign in advance of Sunday's Daytona 500.

    The campaign, created by BBDO New York, includes online banner ads and pre-roll video spots, which will appear on NASCAR.com, FedEx.com and other sites. The ads feature Denny Hamlin, driver of the FedEx-sponsored racing car. The campaign budget was undisclosed.

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