New York—BtoB today announced the winners and runners-up in its annual Social Media Marketing Awards.

The awards will be presented at the Social Media Marketing Awards luncheon March 20 at the Hotel Nikko in San Francisco, during BtoB's daylong Digital Edge Live conference. The People's Choice winners, as voted by the readers of BtoB, also will be presented to the top social campaigns in both the nontech and tech company categories.

Best Integrated Campaign Tech 

Winner: Adobe Systems, Metrics, Not Myths

Runner-up: Deltek Inc., Connect More

Best Integrated Campaign Nontech 

Winner: Aon, Global Service Day

Runner-up: New Cities Foundation, DeusM's Social Media Campaign

Best use of Twitter

Winner: GE Intelligent Platforms, Our Water Counts

Runner-up: Technology Association of Georgia, Technology Tweet Tournament

Best use of Facebook

Winner: Emerson Climate Technologies, Painted Copeland Scroll Compressor Program

Runner-up: Cisco Systems, Facebook

Best use of LinkedIn

Winner: Dell Inc., LinkedIn Page

Runner-up: Burns & McDonnell, LinkedIn Company Campaign

Best use of Pinterest

Winner: Constant Contact, Pinterest

Runner-up: JCK Marketplace, JCK Pinterest

Best Corporate Blog

Winner: Intel Corp., Turning Up the Volume: Boosting Intel Health IT Blog Views 1,200 Percent

Runner-up: Strother Communications Group, 41 Stories

Best Closed Community

Winner: Cisco Systems, Social Media Training and Certification Program

Runner-up: The VMware User Group, VMUG Online Workspaces

Best use of Mobile

Winner: Cisco Systems, Mobile Event App

Runner-up: Hobart Corp., Spotlight App

Best Viral Video

Winner: Dun & Bradstreet Credibility Corp., EdAhead Awareness and Adoption

Runner-up: Sourcefire Inc., The Breakdown of a Fake AV Scammer