San Mateo, Calif.—Ads on social networks perform better than ads on other channels, according to a study by media intelligence company Aggregate Knowledge.
The study, “Q4 2012 Global Media Intelligence Report,” was based on an analysis of 530 online ad campaigns for Fortune 500 brands, with more than 35 billion ad impressions.
It found that, on average, ads on social networks perform 2.5 times better than ads on ad networks, ad exchanges and portals.
Also, according to the study, ad exchanges deliver clicks and conversions at a cost 29% below other channels, including social networks, portals and ad networks.
