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SOCIAL MEDIA MARKETING

 

Bazaarvoice completes integration of Longboard Media

February 13, 2013 - 12:16 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Austin, Texas—Social analytics software company Bazaarvoice announced it has completed its integration of Longboard Media, into its Bazaarvoice Media business unit.

    Longboard Media's services, acquired in November, expand Bazaarvoice Media's offerings in ad management for the retail industry, the company said in a statement.

    Bazaarvoice also announced the creation of Bazaarvoice Media Labs, a research and development group focused on translating audience reach information, social content and market data into new products and services for advertisers.

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