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SOCIAL MEDIA MARKETING

 

Facebook to buy Microsoft's Atlas ad server

February 11, 2013 - 11:46 am EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Menlo Park, Calif.—Facebook Inc. is preparing to buy Microsoft Corp.'s Atlas ad-serving business this week, adding to the technologies that power its advertising capabilities.

    Facebook advertisers have been limited to the company's display tools and Facebook Exchange via third-party API partners. With a Facebook ad server, advertisers and agencies will be able to connect directly to the social network to place ads. The acquisition, as reported by Advertising Age, a sibling publication of BtoB, is expected to be for less than $100 million.

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