New York—The Direct Marketing Association has announced a new conference, Integrated Marketing Week, to be held June 10-13 in New York, with a focus on the integration of on- and offline marketing data.

The event is cosponsored by marketing consulting company Econsultancy.

Integrated Marketing Week resurrects DMA's annual June conference, which in the past had been variously called DM Days, Digital Marketing Days and, in 2011, All for One, which also focused on integrated marketing.