• Connect With Us

I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

Read more posts

 
 
FEATURES
 
GUIDES
 
RESOURCES
 
MEDIA BUSINESS
 
ABOUT US
 
 
  
 

B2B ADVERTISING

 

CBOE debuts 'Execute Success,' plus TD Bank, GoDaddy.com

February 4, 2013 - 6:01 am EDT
 


   
 
   
 
OTHER B2B ADVERTISING STORIES
  • Kantar partnership unveils campaign-optimization tool
  • Silverpop adds Universal Behaviors data tracking
  • Online video advertising sees strong growth
  • For tech marketers, video is tops; advertising, a nonstarter
  • Mobile marketing to approach $20B by 2015
  • Chicago Board Options Exchange

    "Execute Success”

    Agency: Stein+Partners Brand Activation, New York

    Target audience: Investors

    Campaign objective: Show how CBOE provides investors with trading tools and resources to achieve success in today's volatile marketplaces

    Media: Print, online, radio, outdoor

    Budget: Undisclosed


    TD Bank

    “Bank Human, Again” ”

    Agency: Tierney Communications, Philadelphia

    Target audience: Small-business customers and consumers

    Campaign objective: Demonstrate how TD Bank delivers exceptional service and convenience toits customers

    Media: TV, print, online

    Budget: Undisclosed


    GoDaddy.com

    Campaign: “Perfect Match”

    Media: TV

    Agency: Deutsch New York

    Target audience: Small businesses


    Century 21

    Campaign: “Smarter, Bolder, Faster”

    Media: TV, online, print

    Agency: Red Tettemer+Partners, Philadelphia

    Target audience: Real estate agents and brokers







     

    SITE MAP   |   MEDIA KIT   |   BtoB EDITORIAL CALENDAR (PDF)   |   CONTACT US   |   SUBSCRIBE   |   NEWSLETTER   |   WHITEPAPERS   |   Crain Publications

    BtoBonline.com Privacy Policy. Copyright 2013, Crain Communications Inc.
    Information  |  For advertising information contact Robert Felsenthal.