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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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Vonage selects JWT for creative, Horizon for media

January 31, 2013 - 12:01 pm EDT
   
 
   
 
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  • Holmdel, N.J.—Telecommunications company Vonage Holdings Corp. has selected JWT New York as its creative agency of record and Horizon Media, New York, as its media agency, following a review. TBWA/Chiat/Day, New York, previously handled creative, and PHD, New York, was the previous media agency. Both agencies will begin their assignments on March 1. Billings are estimated at $150 million.

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