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B2B DIRECT MARKETING

 

ExactTarget introduces MobilePush app

January 29, 2013 - 12:16 pm EDT
   
 
   
 
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    • San Francisco—Digital marketing software company ExactTarget announced the launch of MobilePush, an enterprise app that lets marketers deliver data-driven notifications to apps on smartphones and tablets.

    MobilePush features cross-channel integration, which allows delivery of push campaigns on email, social media and the Web; audience segmentation; and analytics. It was rolled out at the Mobile Marketing Association's Forum on Tuesday in San Francisco.

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