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IAB, MMA release mobile creative guidelines

January 28, 2013 - 11:31 am EDT
   
 
   
 
OTHER ONLINE MARKETING STORIES
  • Domain name applications reveal little
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    RELATED RESEARCH
       
    Social networks are increasingly used to access and share any information on virtually every organization, brand, and product.

    This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions. LEARN MORE

    New York—The Interactive Advertising Bureau and the Mobile Marketing Association have released Mobile Phone Creative Guidelines for public comment. The guidelines are designed to simplify the creation of ad units across the mobile marketing industry. They include creative ad unit names, maximum expanded dimensions and implementation best practices. The public comment period closes on Feb. 25.

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