Toronto—Vidyard, which offers a video marketing platform, announced it will integrate with marketing software company HubSpot to provide a video analytics platform.

As part of the integration agreement, Vidyard will offer HubSpot customers two applications: video mapping and heat mapping.

The video mapping application provides such analytics as number of videos watched, total time spent watching video content and most recently watched videos. Heat mapping provides information on user-level activity, such as which video content was skipped and which sections of a video were watched more than once.