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I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

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SOCIAL MEDIA MARKETING

 

Study: Photos on Facebook generate more engagement

January 11, 2013 - 12:31 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • Embrace your online critics
  • Three steps to building great social content
  • Tips to writing a social media policy
  • SEC establishes revised social-disclosure parameters
  • Paid and organic postings can be an effective duo
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Cambridge, Mass.—Photos and other images that businesses upload to their Facebook pages receive 53% more “likes” than posts that only include text or links, according to a study by Internet marketing company HubSpot.

    The study also found that image posts attracted 104% more comments than posts that include text or links only. HubSpot said businesses that post images on Facebook gain more click-throughs to corporate websites and can substantially increase their Facebook's EdgeRank score, which determines what articles are displayed in users' News Feeds.

    For its study, conducted in October, HubSpot evaluated 8,800 Facebook posts from both b2b and consumer companies, and viewer responses to uploaded images.

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