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Media companies embracing lead generation
By Marie Griffin

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MediaTec Publishing buys Workforce Management from Crain Communications

Chicago--MediaTec Publishing, which focuses on the human capital management industry, announced Monday that it has acquired Workforce Management from Crain Communications Inc.

Workforce Management is becoming part of MediaTec's Human Capital Media Group portfolio.

“We are extremely enthusiastic about this expansion of the Human Capital Media Group,” said Norm Kamikow, MediaTec president and editor in chief. “The addition of Workforce Management significantly broadens and deepens our portfolio of media assets and strengthens our ability to offer meaningful content that positively impacts the industry from the C-suite to the front lines.”

“Its timely and news-driven coverage of key business stories from an HR perspective provides the tactics, trends and tools organizations of all sizes need to maximize and manage human capital assets,” he added.

Human Capital Media's portfolio includes three publications aimed at an executive audience—Chief Learning Officer, Diversity Executive and Talent Management magazines—plus associated electronic media, websites, research initiatives, industry benchmarking, awards and recognition programs, as well as live and virtual events.

Workforce Management's assets include several newsletters, the annual Optimas Awards and Workforce.com.

“After an impressive history covering 90 years, Workforce Management is one of the most widely respected and referenced resources in the industry,” said John Taggart, MediaTec exec VP-group publisher. “We are proud to be part of its future as it continues to inform, inspire and influence HR practitioners, providers, vendors and suppliers.”

Originally posted on: 1/7/13

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Media companies embracing lead generation
By Marie Griffin

 

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