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SOCIAL MEDIA MARKETING

 

Facebook tests $1 fee for inbox access

December 21, 2012 - 12:01 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Menlo Park, Calif.—Facebook Inc. is testing a service that will charge users $1 to guarantee delivery of messages to a nonfriend's inbox. Currently, messages received from nonfriends are routed to the “other” folder where they may be ignored.

    Facebook said the pilot involves only a small number of individuals, and is limited to one message a week for each inbox. If rolled out widely and made available to businesses, the service could be useful to marketers and sales reps reaching out to prospects.

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