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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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SOCIAL MEDIA MARKETING

 

Google: Zeitgeist 2012

December 19, 2012 - 6:01 am EDT
 

Google's annual "Zeitgeist" video shows how typing a simple phrase into the search engine allowed people to experience the most memorable moments of the past year.

   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Google taps into the emotions brought on by the ups and downs of the past year. They've chosen clips that feature everything from pop star Psy to Superstorm Sandy. Interspersed are images of a Google screen with phrases like "Here's to the curious" and "We searched for firsts."

    Scroll down for the video.

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