8 – 8:30 a.m.
Networking Breakfast
8:30 – 9:30 a.m.
Welcome and Keynote Address
Keynote Speaker: Tony Jaros, SVP, Research, SiriusDecisions9:30 – 10:30 a.m.
Lead Generation
Moderator: Kate Maddox, Executive Editor, BtoB
Speakers:
- Sharon Crost, Integrated Marketing Manager, Hitachi Data Systems
- Alex Flagg, Senior Manager, Social Media and Digital Content Enablement, HP
- Christine Jacobs, Director, NA Demand Programs, IBM
10:30 – 10:50 a.m.
Networking Coffee Break
10:50 – 11:50 a.m.