Cambridge, Mass.—Mobile ad network Jumptap Inc. and marketing technology company 24/7 Media have teamed to provide display ad purchasing on both desktop Internet screens and mobile devices with a single buy.
The companies said the new ad-buying service will help advertisers reduce inefficiencies associated with campaigns running across mobile and online display. Tracking across all devices will be unified, allowing for integration of campaign results, the companies said.
The new service, currently in beta testing, is expected to be rolled out fully in the first quarter of 2013, and be available to both Jumptap and 24/7 customers.
