New York—Mobile devices increasingly are used to open and read email messages, favored over both computer email platforms and webmail, according to a study by email delivery company Return Path.
Return Path's global biannual mobile email report found 37% of email recipients in the U.S. opened and read messages on their mobile devices, compared with 31% using browser-based webmail, and 31% using a computer-based email application. The U.S. open rate of email received on mobile devices has increased 300% since October 2010.
Apple Inc.'s iPads and iPhones accounted for 85% of all mobile email opens. Return Path's study is based on an analysis, conducted from April through October, of about 1.8 billion email metrics.