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SOCIAL MEDIA MARKETING

 

Union Metrics releases Tumblr analytics tool

November 30, 2012 - 1:01 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    San Francisco—Analytics company Union Metrics has released its Tumblr analytics platform from beta, enabling marketers to assess the performance of their campaigns on the microblogging platform.

    Tumblr announced its first foray into advertising in May. According to Union Metrics, beta users of its Tumblr analytics platform include DreamWorks Animation, sports equipment company Puma, the Sephora cosmetics chain and Yale University.

    Union Metrics' platform includes tracking of Tumblr blogs and topics, engagement levels and trends, identification of influential contributors, popular content and reblogging, Union Metrics said in a statement.

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