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SOCIAL MEDIA MARKETING

 

Strata survey finds 91.9% of ad agencies using social

November 28, 2012 - 6:01 am EDT
   
 
   
 
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    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Chicago—The overwhelming majority of ad agencies (91.9%) are using social media in client campaigns, according to a report by Strata Marketing, a media buying and selling software company.

    The “Third Quarter Strata Survey” found that Facebook is the top social media platform among ad agencies responding, with 82.4% using Facebook in client campaigns. YouTube was second (42.0%) and Twitter, third (36.5%).

    The survey also found that online display ads are the top vehicle for digital advertising (84.0%), followed by search (78.0%), social (57.0%) and mobile (45.0%).

    The top challenge for agency executives is determining ROI on campaigns (49%); next is integrating traditional and digital advertising (39%).

    The report was based on an online survey conducted in September and October of 80 media buyers at advertising agencies.

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