Attensity releases analytics tool for product introductions

Palo Alto, Calif.—Social text-analytics company Attensity has released New Product Introduction, a tool to measure the phases of new-product launches

The tool uses text analytics technology to report on market perception and preferences before roll out, uncovering areas of risk and opportunity, according to the company. It then tracks customer reception upon and after the launch to determine the impact of initial marketing efforts.

Attensity said the New Product Introduction tool is one in a series of planned social text-analytics applications devoted to customer care, branding, and campaign and competitive analytics.