New York—Citing the impact of superstorm Sandy, the Direct Marketing Association has extended the early registration deadline for its National Center for Database Marketing conference and expo through Nov. 30.

The $1,295 registration fee for the NCDM conference, scheduled for Dec. 3-5 in Orlando, Fla., will be reduced to $1,095 for attendees signing up by the new early deadline.

This year's conference is heavily oriented toward Big Data marketing.