San Francisco—UBM Tech has announced a new event, Mobile Commerce World, designed to help business and technology executives enhance their mobile commerce strategies.

Mobile Commerce World, to be held June 24-26 at the Palace Hotel in San Francisco, will focus on opportunities in mobile commerce and ways to capitalize on the mobile market. The conference is targeted at VPs and CMOs of IT as well as senior executives.

Sessions will focus on strategies for effective mobile website and app development, as well as determining which mobile commerce business and technology suppliers will be most helpful in achieving mobile commerce goals.