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Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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SOCIAL MEDIA MARKETING

 

IgnitionOne adds Facebook ad bidding tool

November 13, 2012 - 12:01 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
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    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    New York—Ad management technology company IgnitionOne Inc. has added Facebook Exchange ad targeting to its Digital Marketing Suite to enable bidding on Facebook ads within the IgnitionOne platform.

    Access to real-time bidding by IgnitionOne users through the Facebook Exchange (which was launched officially in September) enhances marketers' ability to serve relevant Facebook ads indicated by purchase-intent data and social impressions that meet campaign criteria, according to IgnitionOne.

    The added capability can also target users based on custom interest segments generated during a user's visit to a marketer's website and includes frequency caps, geotargeting, user recency targeting and day-of-week targeting, the company said.

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