• Connect With Us
EVENT SOLUTIONS B2B AGENCIES WHITEPAPERS WEBCASTS EVENTS NEWSLETTERS JOB BOARD ONLINE DIRECTORY

Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

Read more posts

 
 
FEATURES
Top 50 Advertisers
Media Power 50 - 2013
Who's Who in B-to-B 2012
BtoB's Best
Top Agencies 2013
Social Media Award Winners 2013
Top Digital Marketers
BtoB Intelligence Center
BtoBlog: B2B Marketing Blog
 
GUIDES
Lead Generation Guide 2012
Marketers Resource Guide
Interactive Marketing Guide
Email Marketer Insight Guide
 
RESOURCES
BtoB Awards
Blog Roundup
BtoB Webcasts
Whitepapers
Events
Digital Edge LIVE
Digital Edge Virtual Show
EMail Newsletters
Job Board
Online Directory
Purchase BtoB PDFs
Research Archive
Video Archive
BtoB Marketing News Widget
 
MEDIA BUSINESS
Media Business Magazine
 
ABOUT US
Contact Us
Media Kit
Subscribe
 
  
 

SOCIAL MEDIA MARKETING

 

Study: Agency use of social media fails to produce

November 12, 2012 - 11:16 am EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • Embrace your online critics
  • Three steps to building great social content
  • Tips to writing a social media policy
  • SEC establishes revised social-disclosure parameters
  • Paid and organic postings can be an effective duo
    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Cincinnati—Agencies hoping to use social media to attract new clients may find that social sharing doesn't do much in the lead-gen arena, according to a study by business development company RSW/US.

    According to the study, "2012 Agency & Client Perspective on Topics Related to Agency New Business," just 16% of marketers learn about new agencies via such platforms as Facebook, LinkedIn and Twitter. By contrast, 58% said they get information about agencies via email, followed by phone calls (49%) and direct mail (49%).

    RSW/US' study is based on an online survey conducted in September with 269 marketers and agency principals.

    E-mail Story     Print Story    







     

    SITE MAP   |   MEDIA KIT   |   BtoB EDITORIAL CALENDAR (PDF)   |   CONTACT US   |   SUBSCRIBE   |   NEWSLETTER   |   WHITEPAPERS   |   Crain Publications

    BtoBonline.com Privacy Policy. Copyright 2013, Crain Communications Inc.
    Information  |  For advertising information contact Robert Felsenthal.