SOCIAL MEDIA MARKETING

Study: Agency use of social media fails to produce

November 12, 2012 - 11:16 am EDT

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2013 Social Media Marketing: Best in Class Rise to the Top

"Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

Cincinnati—Agencies hoping to use social media to attract new clients may find that social sharing doesn't do much in the lead-gen arena, according to a study by business development company RSW/US.

According to the study, "2012 Agency & Client Perspective on Topics Related to Agency New Business," just 16% of marketers learn about new agencies via such platforms as Facebook, LinkedIn and Twitter. By contrast, 58% said they get information about agencies via email, followed by phone calls (49%) and direct mail (49%).

RSW/US' study is based on an online survey conducted in September with 269 marketers and agency principals.

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SOCIAL MEDIA MARKETING

Study: Agency use of social media fails to produce