Washington, D.C.—The U.S. Postal Service is offering a postage discount through Nov. 21 to online merchants that include 2-D barcodes as part of their direct-mail campaigns.
The promotion, giving marketers a 2% discount on first-class and standard-mail postage, is designed to spur mobile purchasing by putting mobile-optimized promotional offers, coupons and catalogs into customers' hands in time for Black Friday and Cyber Monday, the traditional shopping days that follow Thanksgiving.
To qualify, mail pieces must include quick-response (QR) barcodes that direct prospects to websites where they can order online. USPS offers to generate QR codes at no cost.