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Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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SOCIAL MEDIA MARKETING

 

Optimal launches Facebook ad-targeting product

November 8, 2012 - 12:31 pm EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • Embrace your online critics
  • Three steps to building great social content
  • Tips to writing a social media policy
  • SEC establishes revised social-disclosure parameters
  • Paid and organic postings can be an effective duo
    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    San Francisco—Social advertising company Optimal Inc. has introduced its Audience Matrix social analytics tool, which provides insight into customer interests and behaviors to improve the targeting of Facebook ads.

    Audience Matrix provides details on age, gender, country, state, city, designated market area, topic and category interests, mobile device and search behavior.

    As part of the debut, Optimal is offering free access to its Audience Matrix data on U.S. Facebook members who use Apple Inc.'s new iPhone 5.

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