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SOCIAL MEDIA MARKETING

 

Dollar Shave Club

November 7, 2012 - 11:37 am EDT
 

Yes, 7 million people already have viewed this Dollar Shave Club video, and you may be among them. That still leaves 307 million in the U.S. alone who haven't.

   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    We know that if 7,336,626 people already have viewed this Dollar Shave Club video, you may already be among them. Still, that leaves 307,349,563 people in the U.S. alone who haven't seen it. And what the heck, it's well worth seeing again. Here, "Mike" (maybe Michael Dubin, the writer) pulls a deadpan presentation on behalf of his Dollar Shave Club, which every month sends subscribers razors that are "f*ing" great" (careful, this is a family publication). With the help of a tennis racket, a machete, a leaf blower, employee Alejandro and a dancing bear (yes), Mike inveighs against overpaying for fancy brand-name shave tech, forgetting to buy your blades—and boring marketing videos.

    Scroll down for video.







     

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