Toronto—Big Data technology company InferSystems Corp. has upgraded its InferOptimizer campaign management platform to include new targeting rules, bid optimization and tracking.
Key advancements in InferOptimizer 2.0 include analysis of thousands of variables to produce a greater number of targeting rules for each campaign; advanced model building based on the latest performance metrics; and bid optimization that operates as a campaign continues to run, according to InferSystems.
The new version also works with a variety of data types, including Internet log files, offline and transactional, the company said.
