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SOCIAL MEDIA MARKETING

 

SAP rolls out two social software platforms

November 1, 2012 - 12:01 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Palo Alto, Calif.—SAP has debuted two new products targeting social media: SAP Jam and SAP Social OnDemand.

    SAP Jam enables workers to integrate social capabilities into their applications and daily business processes, and more easily connect with their colleagues. SAP Social OnDemand is designed to help marketers better engage with customers to boost brand loyalty, manage reputational risks and pinpoint market opportunities.

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