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I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

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SOCIAL MEDIA MARKETING

 

Study: Facebook mobile, desktop ads see strong CTRs

October 29, 2012 - 12:01 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    London—Click-through rates for ads placed on Facebook Inc.'s desktop and mobile sites grew 99% in the U.S. in the third quarter compared with the second quarter, according to a new report from social marketing technology company TBG Digital.

    TBG Digital's study, “Global Facebook Advertising Report, Q3 2012,” also showed that Facebook's mobile CTR of 1.29% in the U.S. is almost 23 times higher than it desktop News Feed and right-hand side panel CTR. When all three Facebook placements are used together, average CTR rises to nearly 1.47%.

    The study was based on ads placed by 282 TBG Digital clients in 190 countries.

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