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SOCIAL MEDIA MARKETING

 

Google officially launches DoubleClick Bid Manager

October 26, 2012 - 12:01 pm EDT
   
 
   
 
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    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Mountain View, Calif.—Google Inc. has taken its DoubleClick Bid Manager solution out of beta, making the ad-exchange bidding platform generally available to marketers and advertisers.

    Bid Manager is based on technology developed by Invite Media, which Google acquired in 2010. Its real-time bidding augments Google's DoubleClick ad exchange, which targets, delivers and reports on interactive ad campaigns.

    Google said Bid Manager is particularly useful in display ad remarketing based on users' previous interaction with search ads. It is now available for media buying in more than 40 countries.

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