Marketo debuts Program Exchange

San Mateo, Calif.—Marketo has rolled out the Marketo Program Exchange, an online library designed to help companies accelerate their marketing practices.

Marketo said the initiative was developed from the combined best practices of more than 2,000 of its customers and 21,000 people working in the marketing field. The library allows users to share and select programs in marketing categories such as email campaigns, lead nurturing, lead scoring, SEM and webinar creation.