Infographic: 59% of colleges have a social media crisis plan

The marketing and admissions departments at colleges and universities have a great opportunity to use social media because it's the Internet generation that's applying to and attending these institutions, says Jay Baer on his Convince & Convert blog. However, while 99% of colleges use email as part of their emergency notification system, only 56% have a social media monitoring plan in place that could help them become aware of crises sooner than any other form of communication. Baer posts a new infographic that explores some other statistics about social media use in higher education, as well as five steps for developing a social media crisis management system within the college setting.

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