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Countries as umbrella brands

By Tom Nightingale, president-sales and marketing, ModusLink

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SOCIAL MEDIA MARKETING

 

'Andrey's Arc,' by DuPont

October 24, 2012 - 10:03 am EDT
 

DuPont's leading protection brands—Kevlar, Nomex and Tyvek—are showcased in compelling mini-documentaries about real people and safety.

   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    DuPont's leading protection brands—Kevlar, Nomex and Tyvek—are showcased in compelling mini-documentaries about real people and safety during BBC World News' "Horizons" telecasts. Filmed around the world by award-winning directors, these are stories of everyday people, such as Russian industrial worker Andrey Krasnov in this film, "Andrey's Arc." The series also highlights DuPont's global collaboration with businesses, governments, nonprofits and academia to solve a variety of scientific and industrial challenges.

    Scroll down for video.

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