LinkedIn launches self-serve video ads

Mountain View, Calif.—LinkedIn Inc. has rolled out self-serve video ads on a pay-per-click basis.

LinkedIn Ads will appear in standard 300-by-250 ad units across the LinkedIn site and will compete for impressions, just as traditional text and image ad formats do, according to the company. When a LinkedIn user clicks on a video ad, it will take over the entire ad unit and play for 30 seconds. After the video ends, users will be able to click through to an advertiser's landing page or visit its website.

The new service works with existing YouTube channels, or advertisers can import videos into the platform. LinkedIn charges advertisers a minimum of $2 per click, and daily budgets can be set as low as $10.