Turning Digital into Gold: How do publishers monetize their digital assets?

October 23, 2012 - 3:40 pm EDT

OTHER STORIES ON BtoB

Response in the era of spam: As easy as Pi

I just flew in from the trade show and boy are the booths tired

Building and maintaining loyalty in a customer-driven World

How to market to startups (hint: It's not a one-night stand)

Five ways to combine #socialmedia and #contentmarketing

Lessons learned from print

Stop to smell the roses

Video blog: The science behind going viral

The decline of newsrooms and the rise of branded publishing

Shifting from product-centric to customer-centric

Publishers are starting to make digital publishing pay off. See the trends. Get some tips. Kim Keller, EVP Sales, Godengo+Texterity, uses magazine and website examples to illustrate findings from a poll of 100+ publishers. Learn how B2B publishers are diversifying revenue streams to grow their presence online, enhance content with rich media, and deliver smart advertising opportunities.WATCH NOW

Response in the era of spam: As easy as Pi

Read more posts

CURRENT ISSUE

SPECIAL REPORT

Media Power 50: Our annual look at the top b-to-b advertising vehicles

LEAD GEN

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

MANAGEMENT Organization

GE bets big on new Industrial Internet software business

Email

How real-time analytics help email marketers

Direct

A/B testing boosts email, website development