Vienna, Va.—Software company Eloqua announced the release of Eloqua Asset Management, a marketing automation platform for institutional asset managers, mutual fund wholesalers and marketers in the financial services sector.

Eloqua Asset Management includes best-practice templates, work-flow processes and a structured content approach to help asset management marketers deliver personalized messages to financial advisers and other constituents.

The software also includes SmartStart Asset Management, a program that helps asset management marketers implement campaigns in one to three days.