SOCIAL MEDIA MARKETING

'You're in charge' at Lincoln Financial

October 10, 2012 - 11:59 am EDT

It's time for the annual shareholders' meeting, says Lincoln Financial. Congratulations! You've the new Chief Life Officer.

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It's time for the annual shareholders' meeting. Research (sprayed soda). Development (preggers in the kitchen). Distribution issues (where'd the hotdog go?). This video by Lincoln Financial, in a remarkably charming way, underscores its new theme that "You're in Charge" of your financial future. It means you're the Chief Life Officer, with the company only assisting your decisions. This is one of the more compelling campaigns since the "Kodak Moments" program. Doncha' think?

Scroll down for video.

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SOCIAL MEDIA MARKETING

'You're in charge' at Lincoln Financial