Wall Street Journal Digital Network debuts private ad exchange

New York—The Wall Street Journal Digital Network has introduced a branded private advertising exchange called WSJ Audex.

The invitation-only exchange enables advertisers to do real-time bidding across Barrons.com, MarketWatch.com, SmartMoney.com and WSJ.com.

“The Wall Street Journal Digital Network offers advertisers access to the highest-quality audience online and across multiple emerging platforms, and WSJ Audex allows us to provide further targeting of that audience based on our unique first-party data,” said Michael Rooney, chief revenue officer for The Wall Street Journal, in a statement.

The network will initially use subscriber and registered user data to target several audience segments.

Originally posted on: 10/10/12