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SOCIAL MEDIA MARKETING

 

Demandbase releases company ID module for Google Analytics

October 8, 2012 - 12:16 pm EDT
   
 
   
 
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    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    San Francisco—Lead-generation software company Demandbase Inc. has created a company identification module for Google Analytics, which provides additional company information within the popular Web analytics tool.

    The module enables Google Analytics to identify Web traffic by company, industry, size, location, revenue and customer status. The integration also allows marketers to report site metrics by account.

    Last month, Demandbase linked its customer analytics technology to Salesforce.com to improve sales responses in real time within the customer relationship management tool.

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