BtoB's Best - Nontraditional: Dell Corp.

Honorable Mention

Dell Corp.

Agency: SicolaMartin, Austin, Texas Campaign: Storage Accelerator game Launch date: May 2012 Creative credits: VP-creative services: Chris Wood; copywriter: Rob Miller; producer: Aaron Orner; illustrator: Brian Brasher; developer: 2engage Why we liked it: People have a hard time tearing themselves away from a good video game, and this campaign uses that addiction to its benefit. Players of this animated Old West-themed game can shoot bad guys, or “baddies,” in various sepia-tone settings—on a train, in a saloon—all while attempting to keep innocent townspeople out of the crosshairs. To get more ammo, players must answer questions about Dell's storage product offerings. It's a fun way to keep the target audience coming back for more information.