Sage Fixed Asset Management
Agency: Mason Zimbler, Austin, Texas Campaign: “Don't Anger the Math Gods” Launch date: February 2012 Creative credits: Creative director: Jeff Neely; associate creative director/copywriter: Andrei Cervantes; art directors: Ivan Najera, Russell Rogers; developer: Stefan von Ellenrieder Why we liked it: A reminder that we're all mere mortals when it comes to asset management proves to be both funny and informative in Sage Fixed Asset Management's campaign. A short video with zippy music and well-timed sound effects takes viewers through a quick tutorial on what fixed assets are and how much the company's software can save them. Copy in other pieces of the online campaign proves similarly strong: “You forgot a zero in Line 3 and now the IRS is on Line 2.” The effort proved pleasing to the marketing gods, who can be as temperamental—if not more so—than the math gods.
