BtoB's Best - Out of Home: Accenture

Winner

Accenture

Agency: TBWA/Chiat/Day, Chicago Campaign: “High Performance. Delivered” Launch date: November 2011 Creative credits: Art director: Antony Bennett; copywriter: Brad Roseberry Why we liked it: The out-of-home component of Accenture's “High Performance. Delivered” campaign draws the eye with colorful, action-oriented photography, then gets its message across with quick, well-written copy that plays off the visual. As in the other pieces of the campaign, the ads focus on what the consulting company has done for clients. A stage actor in a Shakespearean sword fight leaps into the air to avoid being skewered by his foe, while the headline reads: “The Royal Shakespeare Company increased attendance by 30% with 0% toil and trouble.” Another execution features an under-water shot of two sets of flip-flop-clad feet, with the headline, “We're helping Marriott reach $7 billion in annual sales online. So their guests can go offline even faster.” No matter the theme or the client featured, these ads have stopping power, exactly as an out-of-home campaign should.