Who's Who in Business Publishing: Peter Hoyt

Peter Hoyt

CEO-executive director

Path to Purchase Institute

Last year, Hoyt renamed the In-Store Marketing Institute the Path to Purchase Institute. This year, the global for-profit industry association surpassed the milestone of 500 corporate members and launched a members-only service called Oasis (Online Advertising Survey and Insight Service) that tracks vendor advertising on leading retail websites and provides tools to analyze the data.

Originally posted on: 10/5/12